Italian Pride’s goal has always been to create something that people can connect with and see themselves in.
It’s attempted to carve a niche in the market that is inclusive, open-minded and straightforward.
Originally started in the Bay Area, the aim was to deliver quality-made, progressive apparel and accessories.
At the time, Italian Pride was run entirely out of a single room that functioned as a studio, showroom, office and bedroom.
Since those early days, Italian Pride has grown out of that small studio, but still maintains it’s original vision.
With high quality products, and the founder himself a native Italian, Italian Pride is strongly influenced by American and Italian cultures.